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An important part of planning your business is to know who will use your productsservices.

The vast majority of small businesses will rely on their communities for sales. It is in your best interest to get to know everything you can about your community Cheap Khris Middleton Shirt , or the people who will use yor business.

Please don't spend advertising dollars on people who don't want or need your productsservices. First, find out who are your potential consumers. Find out by answering the following questions:

* Are most of them female?

* Are most of them male?

* Are they an even mix of male & female?

* What is their average income bracket?

* Where would these consumers generally congregate?

* What are their interests?

* What is the average size?

* What is their average age?

* What type of work do they do?

* Do they live in apartments, houses or rural areas?

* What is the average family size?

* Which radio stations would they most likely listen to?

Answering these questions will enable you to define the physical limitations of your business and build a profile of your average consumer. Some of the most successful businesses know exactly who they are catering to. With the answers to the above questions, you can formulate marketing strategies aimed specifically at those consumers.

Break it down into the types of people who live there Cheap Giannis Antetokounmpo Shirt , you will be able to make informed marketing decisions. Finding out the income levels of your average consumer is vital. Don't waste your time trying to sell expensive items to low-income consumers. Study, study, study your consumers habits. Once you have a better idea of who you are targetting, you can then research the best way to advertise and promote your business.

Sonia Colon is owner of a successful online specialty giftstore "Jimson Products".

Visit: for a wonderful display.

Get Your Own FREE Mall: It goes against the grain Cheap Jabari Parker Shirt , especially for those of us used to "business at the speed of light." But bear with me. I'm not trying to teach you Zen philosophy. But I am going to show you how working backward can move your business forward.

Let's start with a purchase. That's a great place to be, isn't it? The moment when your prospect has become your customer. When money changes hands and your widget or service finds a new home. It's beautiful.

But what got your customer to this point?

I can actually hear a few of you saying, "Who cares? All that matters is that she's here." Well, that attitude may work for a garage sale. Or even a going out of business sale. But if you want more customers Cheap Eric Bledsoe Shirt , and more moments like this one, it really helps to know what got us here.

So you can do it all over again.

Go ahead and ask her some questions. Get her to fill out a survey. Analyze your web logs. Act like a secret agent if you have to and find out what brought her to you. Find out things like:

How did you hear about us? You absolutely have to know what methods of promotion are working, and what isn't. Otherwise you waste money.

Of course, there are ways to track responses to your marketing without asking. If you're using direct response. If your ad commercial sales letter asks your prospect to call Cheap Mirza Teletovic Jersey , use a different number for each ad. Then see which ads bring in the most phone calls. Use coupons, and put a code on each one that tells you where it ran. Have special landing pages on your web site for each and every ad or commercial you run, and track the traffic.

Now you can see what marketing messages are working, and should be increased. And Cheap John Henson Jersey , what isn't working. That you can cut out.

What made you choose us over our competitors? You both know competitors exist, so there's no point in denying it. But your customer has rejected them in favor of you. Why?

Use what you discover here to differentiate yourself in your marketing. That doesn't mean attacking your competitors. It just means calling attention to your more favorable aspects.

What put you in the market for a widget? Find out what problem your product or service is solving. Don't just guess, get the facts. You may be surprised at what you discover. Use this powerful information to craft sales messages that speak to the needs of your prospects.

There are all kinds of ways to get this information. If you have a retail store, you can train your employees to strike up a conversation and ask. You can always give out surveys Cheap Tony Snell Jersey , and a few customers will fill them out. Offering an incentive, like a discount on their next purchase, is a great way to get more.

Finding out what led your customer to your cash register takes a bit of time and effort. But once you know where the journey started, you can meet others there. And you'll have a much better idea how to guide them to a purchase of their own!

Does your marketing forge an emotional connection with your prospects? It can. Lisa Packer delivers persuasive Cheap Malcolm Brogdon Jersey , targeted copywriting that dramatically increases your business. Unleash the power of words on behalf of your business by visiting today.
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